Netflix Shakeup: Peter Rice Is Welcomed Back To Executive Ranks While Bela Bajaria’s Exit Has Layoff-Weary Staff Bracing For More Upheaval

Deadline - Oct 16, 2026

Call it the six-year itch. Amid a sliding stock price and slowing engagement growth, Ted Sarandos has made a change, replacing Chief Content Officer Bela Bajaria, a 10-year Netflix veteran, with Peter Rice. The Netflix co-CEO made a similar move in September 2020, when he replaced Head of English-language series Cindy Holland, an 18-year company […]

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